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Introducing Lorenza

Lorenza is an editorial-inspired design, perfect for boutique retailers. Fully responsive and Search Engine Optimized, with three distinct presets (Chic, Natural, and Modern), Lorenza is the perfect theme for your next project.

 

High-Calibre Essentials

Just like any brick-and-mortar shop, it's important to lay the foundation with as much care and quality as the rest of your store. This is why Lorenza focusses on getting the essentials right. 

Lorenza is Search Engine Optimized, meaning your store is set up to rank in search results so that new customers can easily find and be guided to your store.

Once a customer arrives at your store, Lorenza adapts to their needs. As a fully Responsive Theme, Lorenza looks great on tablet, mobile and desktop devices. Lorenza also comes ready with a dropdown Currency Converter to meet your customers halfway and a Language Picker so they can easily shop in their own languages through the translations that you've added to your store.

An important aspect of online shopping is to generate trust with potential customers. This is why Lorenza displays the Payment Provider Icons that you support in your store’s footer, as well as Social Media Icons to broaden your story and solidify your presence. And more, Lorenza fully supports Shopify's Customer Accounts and Dynamic Checkout Buttons for returning customers.

Finally, Lorenza provides global options to create a consistent and beautiful theme. Change all of your store’s Typography with over two hundred supported fonts through Shopify's font library, fine-tune the Colors to best suit your brand, and control the whole presentation of your store with Lorenza's Layout options.

 

Storewide Features

Lorenza lets you curate an engaging guided experience for your customers to explore your store and find what they need. These features create clear pathways for customers to get to know your store and guide them to the checkout with their new purchases.

Quick Shop — Streamline sales by letting customers add to their cart with a "Quick Add" button without navigating to the product page.

Revolving Announcement Bar — Highlight promotions and need-to-know updates about your store at the top of the page.

Multiple Header Layouts — Align your logo and navigation (center, left, or right), and choose between inline links or a minimal navigation icon. Enable Menu Length Detection to automatically adjust header layouts.

Newsletter popup — Keep customers in the loop and capture potential leads with a customizable popup using "exit intent" technology. Add an image to display on the popup and choose which corner of the page the popup should appear.

Sticky Header — Customers can navigate your store no matter where they are with a minimal sticky header that stays on the top of the page.

Mega Navigation Menu — With up to two tiers of submenus and a dynamic featured image for your collections, your customers can browse large catalogs more quickly and easily.

Drawer Menu — Change your menu to a compact slide-out drawer that includes search and easy access to multiple currencies, languages, and customer accounts.

Predictive Search — Anticipate your customer's searches with automatic suggestions and links.

Advanced Product Sorting — Sort products by date, price, best selling or collection.

Advanced Product Tag System — Organize your products into categories for easy discovery with our specialized tag format.

Infinite Scroll - For those larger collections, enable infinite scroll to let customers stroll through all that you have to offer.

 

Homepage Features

Lorenza comes with eye-catching dynamic features that push your products front and center, letting customers get a detailed and intimate look before their purchases arrive at their door.

Slideshow — With a full-width option, this section displays hi-res images, with an added Parallax option. Adjust the time between the slides to get the pacing right, or add a mobile-specific image for the best experience across all devices.

Split Slideshow — Display two hi-res images side-by-side on a single slide to feature your products from different angles.

Transparent Header — Let your big and bright photography come first in your full-height slideshows.

Collage — Display an adaptive layout of up to 5 blocks of images and videos with call to action buttons. Enable a parallax feature to add for extra depth of field and animation.

Carousel — Let your customers flip through a rotating gallery of eye-catching images with adjustable text and layouts.

Videos — Showcase videos on the homepage in the Featured Video section, or add autoplaying videos to Collage, Slideshow, and Full-width Image sections.

Gallery — Add a slate of images with captions to your product page. It’s great for curating your actual social media posts while having total control over how they’re presented on your storefront.

Featured Product — Display a product page in a single section so customers can quickly add products to their cart and you can elevate that conversion rate.

Collection List — Give your customers a high-level view of all your collections in a carousel style or grid so they can discover all your products.

Featured Collection — Showcase a special collection or bestselling products in a carousel style or grid.

Image with Text — With a feature image or video, customize the text section to make this section suit your needs.

Blog Posts — Feature your top blog posts in a carousel that customers can flip through. Blogs are an excellent way to add a vital and personal touch to your store and keep customers coming back.

Map — Display your physical location with your hours and address.

Testimonials — Showcase glowing reviews and testimonials from happy customers to generate trust and enthusiasm around your store. Personalize each testimonial with an optional profile picture.

Quotes — Add a slideshow of bold, full-width quotations with custom slide intervals.

 

Advanced Pages

Lorenza comes with advanced About and Contact page templates to aid genuine communication and connection with your store, your staff, and your story. Every custom page, including these templates, come with adjustable layouts using "short codes," so you can rearrange the content of your pages and make them beautiful in just the way you want.

Featured Image — Add a featured image at the top of your Contact page and up to five on your About page to create a grid.

Page Grid — With an editable short code, mix and match your images and text in grids that you can fine-tune.

Page Accordion — With an editable short code, display text accordions that open up to reveal more text. Great for Frequently Asked Questions and additional details.

 

Product Features

Lorenza's product pages are designed to both impress your customers, with the ability to show off your products from multiple angles, and to inform them, so that they can be empowered to make the right decision when adding your products to their cart. Add videos and accordions for a in-depth view, display dynamic checkout buttons for streamlined purchases, and add custom sections to keep customers shopping.

Lightbox Image Viewer — Show off product images using a full-screen “Lightbox” viewer, letting customers take a closer look at your products before adding them to their cart.

Color Swatches — Showcase your product’s color variants with an image of a color or pattern linked to your product images.

Product Videos and 3D Models — Add videos or 3D models to your product media on the product page.

Accordion — Great for Frequently Asked Questions and additional details, display text accordions that open up to reveal more text.

Shopify Product Reviews Integration — No need to install any code snippets to use Shopify’s Product Reviews app, it looks great out of the box. With on-site reviews, over half of customers are more likely to make a purchase.

Dynamic Checkout Buttons — Let returning customers quickly checkout with their preferred payment method.

Gallery — Create a fuller experience by adding a gallery of images with captions to your product page.

Recommended Products — Display related or recommended products on your product pages to keep your customers exploring.

 

Testimonials for Lorenza

Retail Therapy MI — Absolutely love this theme! Used it for a fashion boutique and the website looks clean, simple and incredibly beautiful. Customer service is 10/10 there are no issues and they always helped us with everything.

Shelby's Healthy Hedonism — The theme is very professional, it has great options for the layout and allows our business to look very professional! The functionality is great! The customer support team has been so helpful during the process of building the website with the Lorenzo theme and would highly recommending using the theme if you want a well rounded website!

Little Black Bag — Lorenza was a perfect match for our store, super easy to work with. Most importantly our clients remark on how beautiful the website looks and how effortless it is to make a purchase. A big shout out to Kyle and the fluorescent team helping out with a small set up item, they answered my email straight away and fixed my issue within hours. Thanks guys I thoroughly recommend this theme to anyone.

 

Customer Support

Whether you're setting up your first store, or updating an existing one, sometimes you need a helping hand. The team at Fluorescent is here to help.

Lorenza comes backed by the designers and developers who created it. Empathy and professionalism are very important to us. If you’ve discovered a bug, have a feature request or any questions about setup or free version updates, we’re available by email Monday to Friday, 10AM to 6PM PST.

We also maintain a knowledge base of articles dedicated to helping you get the most out of Lorenza. Just head on over to the Lorenza Help Center if you prefer to figure things out on your own. You can also recommend a feature.